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The SME’s guide to profitable Christmas networking
If only business owners enjoyed December as much as their staff. For many, it is a month of winding down, social gatherings and Christmas parties, but many see it as an interruption to business. They worry too much about the month’s distractions - the weather, risk of falling behind on sales and marketing, absences of staff taking extended holidays, and it being an awkward time of year to rake in new business.