Whether you sell a specific product, or you sell a service, providing multiple payment options is the best way to attract many different customers to your website. More people are going online to make money than ever before, and they are doing so for good reason. Statistics show that moving your business online allows you to reach a much broader customer base. This is achieved through virtually free advertising provided by most of the major search engines. The key is to make sure that your website ranks highly on these search engines.
One way to rank highly, and to attract more website visitors, is to allow customers to pay with PayPal. PayPal is quickly catching on as a viable way for people to pay for goods and services with ease. Already a major hit with eBay users, PayPal is increasingly being used to allow customers to pay for products online. The system is simple. All you have to do is transfer money from your bank account into your PayPal account. Small fees exist for some transactions, but others are free. This is a great way to instil confidence in others so that they do not have to worry about jeopardising personal information.
Bitcoin is another option, although wide spread acceptance of the currency is still in the works. This virtual currency saw a meteoric rise to popularity during the summer. However, a breach in security made the price of Bitcoin fall dramatically. Regardless, Bitcoin’s rise brought to light the real possibility of people using virtual currencies in order to pay for goods and services. This makes payments easy, and it allows people to protect their identities in the process. If you want to gain more attention, then allow customers to pay for your online goods with virtual currencies in order to establish more credibility.
Of course, credit and debt card transactions are the most common forms of payment, and these should be allowed on your website as well. Just make sure that you hire a professional to set up your payments page. This will allow you to ensure that the personal information that your customers enter remains safe. Online companies who failed to protect customer information have failed. They struggle to regain the trust of the public once a breach of security has taken place. It is vital to be proactive so that this does not happen to you.
Your payment options on your website need to be easy to follow. Provide clear instructions to prevent any confusion from taking place. Some website owners even provide a helpful video to ease the check-out process. When customers can make a choice, purchase, and leave the site without any issues, they will most certainly come back to see what else you have to offer. Consult an SEO expert to ensure that your payments pages are relevant, and that they allow customers to voice concerns, or to ask questions. Communication is a major key to the puzzle, and it will solve problems quickly.