How Judy found room in the market for her great idea
Necessity has been described as the mother of invention but it can also be the maker of fortunes. Judy Niner, founder and chief executive of the MondaytoFriday.com rent-a-room website, hit upon her business idea back in the late Nineties when her job as marketing director of the Science Museum in Kensington meant she needed a home from home in the week in London while renting out her place on the same basis in Oxford.