Free excerpt from How to TurboCharge Your Business With A Blog
After spending 19 years in advertising working with the likes of Coca-Cola, Hewlett Packard, Wilkinson Sword, Prudential and Vauxhall Motors, Mike Pitt set-up Marketing Fundamentals Ltd, a leading marketing consultancy for SMEs and entrepreneurs. He has just published his first book ‘How to TurboCharge Your Business with a Blog’.Excerpt one: Finding a Blog Voice That Everyone Will Listen To
You have probably heard that there are some significant benefits to having a blog. So, what holds you back from starting your small business blog? Over my years of working with business owners, I’ve learned that in most cases, the real answer is “fear”, but this is usually articulated as “I don’t have enough time,” rather than, “I’m scared to get started,” or “I think that I’ll run out of things to say.” Yes, time is a consideration, including finding the time to sit down and write a blog post each week over a period of weeks and months. However, the real obstacle to overcome is usually fear. You are putting yourself “out there” when you write a blog, so this fear is understandable. Your purchase of this book is an indication to me that you’re ready to overcome your fear – and to get started with creating a blog.
Your fear in taking the first steps towards writing and posting a blog that is read by others is understandable, because you’re a business owner; you’ve never claimed to be a writer or a journalist. You might think that blogging requires a “creative” touch, that it’s the preserve of writers or trendy creative types. Nevertheless, the large (and growing!) number of blogs written by people with absolutely no journalism or creative background testifies to the fact that, almost anyone can blog, if they want to.
This book will provide you with a roadmap to creating a successful blog for your business. You’ll be amazed at how much you can achieve, relatively quickly, with the right guidance. To provide you with that guidance, at the end of each chapter are action steps, with specific instructions for blog building that provide a focus for your efforts as you start your blog. These action steps build upon each other, and it’s important to complete them in sequence. In this first chapter, I’ll help you lay a successful foundation for your blog.
Published by Marketing Fundamentals Ltd Copyright (c) 2012 By Mike Pitt. All Rights Reserved.
How to TurboCharge Your Business With A Blog is available to buy via Amazon http://amzn.to/RGNyxQ www.marketingfundamentals.comwww.smemarketingapp.com